The Historical Herbologist
We run The Historical Herbologist's Instagram and Facebook, and we photograph their shop, products and workshops on an ongoing basis, so their feeds are always full of fresh images of their own. In August and September their Reel views rose 144%.
Reels reaching more than twice as many people
Across August and September we published 16 posts and 5 Reels on Instagram and 24 posts on Facebook, all built around our own photos of the Dorking shop, its products and its workshops.
Compared with the two months before, their Reels were viewed 144% more and reached 136% more people, and their Instagram interaction rate hit 27%. On Facebook, where the page had posted just twice in the previous two months, their posts were viewed 2,000 times and the page gained 37 new fans.
- Reel views
- 3.8Kup 144%
- Reel reach
- 2.6Kup 136%
- Instagram interaction rate
- 27%
- Facebook post views
- 2Kfrom 2 posts to 24
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