Video pricing is one of the least transparent areas of small business marketing, quotes range from under £100 for a short clip to several thousand for a full brand film. Here's what actually drives that range.
What Drives the Cost
- Production time, a half-day shoot vs a full day with multiple setups
- Editing complexity, quick cuts for social vs graded, scripted, voiceover-led pieces
- Deliverables, a single Reel vs a homepage video plus a batch of social clips
- Whether it's combined with a photoshoot, which usually brings the cost down
Short-Form Social Video
Reels and TikTok-style clips are generally the most affordable video content to produce, especially when filmed alongside a photography shoot rather than as a standalone session. See Reels vs polished video for why this style often performs better anyway.
Polished Brand Video
A scripted, properly edited piece for your website homepage or an about us page costs more, reflecting the extra production and editing time, but it's typically a one-off or occasional cost rather than something you need regularly.
What You Should Expect for Your Budget
Whatever the budget, ask what's actually included, raw footage handover, number of edited deliverables, and turnaround time all vary significantly between quotes even at similar price points.
Get a Quote
We quote video individually based on scope, and it's often more cost-effective combined with a photography shoot. See our photography and videography service or get in touch for a clear quote.
FAQs
How much does video content cost for a small business in the UK?
Short-form social video (Reels and TikTok-style clips) is typically the most affordable, often bundled with a photography shoot. A polished, scripted brand video for a website homepage costs more, since it involves more production and editing time. Both are usually quoted individually based on scope.
Is it cheaper to combine video with a photography shoot?
Generally yes. Filming video alongside a photography shoot avoids paying for a second session, and one shoot can produce both a website video and a batch of social content.